A textbook titled “Digital Marketing and Management” by Aida Ismayilova and Gulkhar Azadaliyeva, teachers of the Department of Economics at the Industry and Technology College at ASOIU, has been published.

The book explains the basic concepts, tools, and strategies of modern digital marketing, as well as online advertising, e-commerce, and customer relationship management. The textbook will provide students with the essential knowledge to understand and apply marketing and management processes in the digital environment.

We congratulate our colleagues and wish them success in their pedagogical and scientific activities!